Scripts by Audience
Proven openers and follow-ups for every conversation — Database, FSBO/Off Market, and Expired/Cancelled.
Listing Appointments
Walk in with offers in hand — anchor the conversation around options, not opinions.
Come With Offers in Hand
Mr. Seller, I know we're meeting to discuss listing your property, but before we go over the goals and how we're going to market your home, we have some offers from our institutional buyer network we wanted to review.
The Comparison Close
If you take the cash offer today, you net $X with zero work. If we leverage the offers and maximize the price on the open market, you could net $Y after 45 days — that's $Z more in your pocket. Both are good options. Which one fits your timeline better?
Handling 'Let Me Think About It'
I completely understand. Here's the good news — I can show you real cash offers from institutional buyers in minutes, then walk you through how we may be able to leverage those offers to create more competition and maximize your sale price. Worst case, you learn exactly what your options are.
Database & Past Clients
Re-engage past clients, SOI, and warm contacts with cash offers and equity check-ins.
Equity Check-in
Hi [Name], hope you're loving the house! Quick FYI — homes like yours in [neighborhood] are now worth around $X. Want a free updated valuation and a few cash offers to see where you stand? Takes 60 seconds.
Annual Review Call
Hey [Name], no agenda — just doing my annual check-in. I can pull a few instant cash offers on your home so you always know your options. Want me to run them and send over?
Database Engagement Email
Hey [Name] — values in [neighborhood] are changing and I wanted to make sure you had your updated value as well as offers we just received from buyers in the area. Here's a link to check them out — let me know if you have any questions.
Updated Values Email
Hey [Name], home values in your neighborhood have just been updated. Click the link below to see your updated values and potential offers from institutional buyers.
SMS Bump Text
Hey [Name] — wanted to make sure you got my email with the updated values on your house.
FSBO / Off Market
Lead with buyers in hand — turn a 'no' into an appointment.
Buyers In Hand
Mrs. Seller, I see you're selling on your own. I work with a group of institutional buyers and your house came across their desk. Are you still considering offers? Great — give me an hour and I'll send a few over for you to review.
Follow-up With Offers
Good news — my buyers sent me a few offers on your home. When's a good time to meet so we can review them together and talk through your options?
Expired / Cancelled
Reposition the conversation — they don't need another agent, they need a new strategy.
New Strategy Opener
Hi [Name], I know your listing didn't sell and you've probably heard from every agent in town. I'm not calling to relist it the same way. I want to bring you real cash offers up front and show you a different strategy that creates competition. Worth a 15-minute conversation?
Cash Offer Reset
Before we talk about relisting, let me bring you a few real cash offers so you know your floor. From there we can decide together whether to take one or leverage them on the open market.
Buyer Agents & Property Page
Drive buyer agents to your branded property page to create transparent competition.
Buyer Agent Inquiry
I have a custom link to the property on the MLS that will not only show you additional photos, videos and docs, but it will show you real-time offer activity so you know exactly where your buyer needs to be. Offers are fast and easy and you'll get real-time alerts as other offers come in.
Setting the Offer Deadline
As you can see, we have strong offer activity. We activated an offer countdown and we'll be receiving offers until Friday at 5pm. Click the offer link to access property information, make an offer, and receive offer alerts.
Online Leads & Web Visitors
Speed-to-lead for website visitors and online inquiries — every buyer lead is a future seller.
5-Minute Response
Hi [Name], it's [You] with [Brokerage]. Saw you were exploring homes in [area]. I love that area and am local. Can I send you some additional info and maybe homes that are coming soon in that area?
Re-engagement Day 2–3
Hi [Name], quick check-in — I wanted to make sure you received the additional information I emailed yesterday on [neighborhood/property]. By the way, if you're selling or thinking of selling, we have cash buyers looking to buy.
Social Posting Hook
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