Nurture Your Database
Your database is your retirement plan. Treat it like one.
Start with what you have access to — your database. Create automated engagement that keeps you top of mind with every past client, lead, and SOI — automatically. Find the hand raisers in your database looking at values and offers.
85% of past clients say they'd use their agent again — but only 12% do. The gap is follow-up. Fix the gap, double your business.
The play, step by step.
- 1
Connect your CRM — make sure existing contacts are added and new ones are automatically captured.
- 2
Send automated value and offer email links to your database monthly.
- 3
Use an SMS "bump text" approach — "Did you get my email with your values and offers?"
- 4
Track engagement and prioritize the hand raisers clicking values and offers.
What top agents do differently.
Automate
Every lead, contact and opportunity is on automation — nothing slips through the cracks.
SMS and Calls
Don't just rely on emails. Based on engagement, SMS and calls convert — use them to turn interest into conversations.
Be different
Don't send out the same "traditional" engagement. Leverage values and offers to create interest and stand out from every other agent.
Word-for-word scripts.
"Hey [Name], home values in your neighborhood have just been updated. Click the link below to see your updated values and potential offers from institutional buyers."
"Hey [Name] — wanted to make sure you got my email with the updated values on your house."