Track 1 · List More HomesStep 3

Maximize Seller Value

Run the listing like an auction, not a price drop.

Overview

Use a coordinated launch — social share, coming-soon period, offer timer, and transparent offers— to create competition and drive the price of the house higher.

Why it works

Demand creates competition and you already have multiple offers before you even hit the market. By leveraging property pages with transparent offers, buyer can see the activity and offer amounts creating competition.

How to do it

The play, step by step.

  1. 1

    Create a custom property page with transparent offers turned on

  2. 2

    Choose 2-3 cash offers to display immediately showing multiple offers

  3. 3

    Post your custom property link the MLS for buyer agents to view offer activity and make offers

  4. 4

    Automatically notify agents using "higher offer" alerts driving competition and higher offers.

Best practices

What top agents do differently.

Create Exposure

Drive traffic to the property page by leveraging the MLS, social post and other platforms.

Use Offer Automation

Drive all buyer agents to the branded property page to make offers, creating real time competition and higher values

Capture Leads

Branded property page captures every interested buyer's contact info — even the ones who don't write offers become future leads.

Scripts you can use today

Word-for-word scripts.

Buyer Agent Inquiry

"I have a custom link to the property on the MLS that will not only show you additional photos, videos and docs, but it will show you real time offer activity so you know exactly where your buyer needs to be. Offers are fast and easy and you will get real time alerts as other offers come in. "

Setting the Offer Deadline

"As you can see we have strong offer activity. We activated an offer count down and we will be receiving offers until Friday at 5pm. Click the offer link to access property information, make and offer and receive offer alerts."

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