Track 2 · Build Your PipelineStep 1

Capture Missed Opportunities

Find the leads you are missing.

Overview

95% of website visitors leave without contacting you. Our AI identifies who they are, what they're interested in, and captures their intent—even when they don't fill out a form.

Why it works

You don’t need more traffic—you need to capture the traffic you already have. Build your database around consumers who are already engaging with your brand and showing real intent.

How to do it

The play, step by step.

  1. 1

    Connect the Lead Discovery tool to your website or websites to begin lead capture

  2. 2

    Integrate your CRM, auto sync leads and tag based on visitor intent

  3. 3

    Watch your data base grow based on visitor capture

  4. 4

    Engage leads captured with weekly value-first message based on intent. Email, SMS, Call, Social Target

What makes it different

What makes Lead Discovery different.

Most tools wait for visitors to fill out a form. Lead Discovery captures the 95% who don't — identifying who they are, how to reach them, and what they actually want.

Captures traffic you're missing

95% of website visitors leave without filling out a form. Lead Discovery identifies the anonymous traffic you're already paying for and turns it into real, contactable leads.

Real contact info

Get name, email, and phone number for every identified visitor — with DNC compliance built in, so your team can follow up confidently and legally.

Shows real intent

See time on site, URLs clicked, and full video replays of each visitor's experience — so you know exactly what they care about before you ever pick up the phone.

Best practices

What top agents do differently.

Strong initial follow-up

You know they were on your site- you see their intent - add value to their search.

Always offer a property valuation and offers

Even buyer inquiries become future sellers. Automated home values and offers are strong conversation starters.

Be Consistent. Automate

30% of 'dead' leads transact within 12 months. The agent who stayed in touch wins. Automate your follow-up. Stay top of mind.

The follow-up playbook

The best playbook for these leads.

You've identified the visitor and you know their intent. Now win the relationship with a two-touch sequence that builds trust and delivers real value.

1
Day 1 · Auto Email

The "brag" intro email

Auto-send a personal intro about you and your brokerage on day one. Lead with credibility — who you are, what makes your team different, recent wins, and why you're the local expert worth talking to.

2
Day 1–2 · Value Add

The intent-based value email

Follow up within 24–48 hours with a value-first email tied to their actual search intent. Make it local and unique — "here are some additional off-market properties" or "we have cash offers for you to review." Give them a reason to reply.

3
Day 2–3 · Multi-Channel

The check-in follow-up

Reach out by call, SMS, or another email — referencing the intent-based message you sent. Use "just checking you got it" as a natural reason to start the conversation and gauge interest.

4
Day 3+ · Long-Term Nurture

Automate inside your CRM

Set automated follow-ups every few weeks: scheduled check-ins, property search alerts, and ongoing value and offer updates — so you stay top of mind until they're ready to transact.

Pro tip: Lead with value, not a pitch. Off-market inventory and cash offers are unique angles only you can offer — they open doors that generic "Just checking in" emails never will.

Scripts you can use today

Word-for-word scripts.

5-Minute Response

"Hi [Name], it's [You] with [Brokerage]. Saw you were exploring homes in xxxxx. I love that area and am local. Can i send you some additional info and maybe homes that are coming soon in that area? "

Re-engagement Day 2-3

"Hi [Name], quick check-in — I wanted to make sure you received the additional information I emailed yesterday on xxxxxx neighborhood or property. By the way, if you are selling or thinking of selling, we have cash buyers looking to buy. "

Next
Seller-Focused Marketing