Back to resources

Lead Sources

Where the best seller conversations come from — and the connections agents use to source leads from each one.

Past Clients & SOI

Highest converting source — annual equity reviews + cash offers.

Good connections

  • Your CRM database
    Follow Up Boss, Sierra, kvCORE, Bold Trail, Lofty — sync every past client.
  • Email automation
    Monthly value + offer emails to keep equity top of mind.
  • Phone & SMS
    Twilio-powered bump texts after every value email.
  • LinkedIn & personal social
    Re-engage your warmest network with seller content.

Geographic Farm

Own one ZIP with seller-focused content 12+ touches a year.

Good connections

  • Direct mail
    ProspectsPLUS, Wise Pelican, Corefact — quarterly farm postcards.
  • Facebook & Instagram ads
    Geo-targeted home value + offer landing pages.
  • Door knocking lists
    Cole Information, RedX Geoleads — owner data + skip trace.
  • Neighborhood Just Sold posts
    Native social + Nextdoor for hyper-local proof.

FSBO & Expired Lists

Daily pull, lead with offers in hand instead of a pitch.

Good connections

  • REDX
    Daily FSBO + Expired data with skip-traced phone numbers.
  • Vulcan7
    Premium expired and FSBO lists with power dialer.
  • Espresso Agent
    FSBO, expired, and FRBO leads with built-in dialer.
  • LandVoice
    Expired, FSBO, and pre-foreclosure data.

Online Lead Platforms

Zillow, Realtor.com, IDX — all routed into one inbox with 5-minute response.

Good connections

  • Zillow Premier Agent
    Buyer + seller leads in your ZIP.
  • Realtor.com Connections Plus
    Local buyer leads with intent data.
  • Homes.com
    Your-listing-your-lead model.
  • IDX site
    Real Geeks, Sierra, kvCORE, Bold Trail — capture site visitors.
  • Google LSA + PPC
    Top-of-funnel buyer + seller search intent.

Social Media

Just Sold, equity wins, and seller education — not buyer listings.

Good connections

  • Facebook & Instagram
    Reels, Just Sold, and value-add seller content.
  • TikTok
    Short-form market updates and neighborhood stories.
  • YouTube
    Long-form market updates and seller education.
  • LinkedIn
    Referral and relocation conversations.
  • Facebook Lead Ads
    Home value + cash offer lead capture.

Open Houses & Events

Pie pickup, BBQs, neighborhood meetups — referral gold.

Good connections

  • Open house sign-in app
    Spacio, Curb Hero, Block Party — capture every visitor.
  • Eventbrite & Meetup
    Promote client events and neighborhood gatherings.
  • Local sponsorships
    Schools, sports teams, HOAs — name recognition.
  • Referral partners
    Lenders, title, contractors, insurance — two-way referrals.